Multiplex Association of India approach Deputy CM of Delhi seeking reopening of Cinemas; claim Bollywood films including ‘Jersey’ considering OTT releases | Hindi Movie News

The Multiplex Association of India (MAI) have approached Hon’ble Deputy Chief Minister of Delhi seeking reopening of Cinemas in the state.

In a letter to the Deputy CM, the MAI highlighted the adverse economic situation that the industry would be subjected to due to the COVID-induced shutdown. It states that the cinema exhibition industry that employs lakhs of people, is now facing possible bankruptcies.

“The above shut down of cinemas in Delhi have already resulted in a lot of films postponing their releases. Instead of releasing their films at cinemas or waiting for the restrictions to be relaxed, producers are finding it more lucrative to sell their films to Streaming platforms (OTT services) leaving cinemas with no new films to show to movie-goers. As a result of this, the cinema exhibition industry has run into an extremely adverse and hostile situation and is in need of urgent help from the Government,” the letter states.

Also drawing attention to the decision of ‘Jersey‘ makers to postpone the release of the Shahid Kapoor film, the letter claims that the team is considering an OTT release and feared that other films releasing in January will follow suit.

“Forthcoming film JERSEY (release date – 31st December 2021) has already cancelled its release and is being considered for a direct to OTT release. Other films due to be released in January 2022 are likely to announce the cancellation of their release dates, soon,” it states.

It also goes on to argue that the Cinemas can ensure crowd control, a hygienic environment while maintaining social distancing norms. The letter points out that contrary to bars, malls, retail shops, airlines, railways and metro services, that have been allowed to function, cinemas are better equipped to operate in such times.

This comes a day after the Delhi government, on Tuesday announced that cinema halls will remain shut owing to the rising covid-19 cases in the state.

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