Pewaukee resident starts nutritional supplement company True Grace

Pewaukee resident Kristie Hall founded True Grace with her husband, Brian.

With an extensive history in the dietary supplement industry and a passion for nutrition, Pewaukee resident Kristie Hall decided to start her own business.

Hall founded True Grace, a new supplement brand with a mission to improve the health of people and the planet through nutrient-dense products. Her husband, Brian, serves as the company’s chief executive officer, while Sara Newmark works as the chief operating officer.

Together, they have more than 70 years of combined dietary supplement industry experience. Kristie Hall also gained experience in the health and wellness industry as the editor-in-chief of Delicious Living. 

“We were well rounded in our careers and wore many hats along the way in the supplement space and of course the publishing space,” she said. “We decided we really wanted to jump in and do it on our own. We had made so many amazing connections and started to reach out to people, network and kind of pick people’s brains on what it took to start a company.”

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