Leaving everyone in surprise, Allu Arjun’s recent offering Pushpa: The Rise overperformed across the North Indian circuit even after the promotions are ignored. The movie released in a decent number of screens and it raked decent money due to the positive word of mouth. The film grossed over Rs 84 crores in 4 weeks which is huge. Manish Shah of Goldmines Telefilms holds the entire Hindi rights of the film and he is said to have invested Rs 40 crores in the film. The theatrical share would be close to Rs 42 crores and he recovered the investment through the theatrical rights.
The Hindi TV rights are sold for Rs 30 crores and the digital rights for the Hindi version are sold for Rs 10 crores. Manish pocketed a profit of Rs 40 crores through Pushpa: The Rise which is huge for a South Indian film. He is also keen to involve in the sequel of the film but the makers will not sell off the theatrical and Hindi rights for now. Mythri Movie Makers who sold the Hindi deals long ago will now hold all the rights till the film’s release. With Pushpa: The Rise making decent money, the sequel Pushpa: The Rule will have terrific expectations.
Directed by Sukumar, the shoot of the sequel commences in April and the makers are keen to release the film in December this year in all the India n languages. Rashmika is the leading lady and Fahadh Faasil is the lead antagonist.